The scientific evidence for this lies in the part of our brain called the Reticular Activating System. They both happen automatically based on our subconscious programming. People who reach success aren’t trying to succeed any more than people who reach failure are trying to fail. The filter between your conscious and subconscious mind. The habits formed from applying these principles will reprogram your subconscious mind so that it produces future life experiences that are aligned with your definite purpose.

This is why Hill’s next principles to success involve visualization and imagination. This means you can influence your subconscious mind through your imagination, and hence how you react and respond to your reality. Your subconscious mind is powerfully responsible for producing the majority of your life experiences. Research shows that your brain responds the same way to real and imagined scenarios. Subconscious programming influences our life outcomes, even if we’re not consciously aware of it. The conscious mind won’t behave in a manner that is inconsistent with how the subconscious mind operates.Īll of our beliefs, values, goals, and dreams have been programmed in the subconscious mind since birth. Your subconscious programming is responsible for everything you’ve created in your present and future life.

The next few principles in 'Think and Grow Rich' involve visualization and human imagination. It activates the prefrontal cortex that initiates persistent and consistent action toward your goals. It’s no coincidence that the first principle in “Think and Grow Rich” is to have a burning desire backed by definite purpose, not passion. This allows you to control your emotional impulses created by passion. It drives all the higher-order cognitive functions, including self-mastery. Your brain’s prefrontal cortex is responsible for your pursuit of definite purpose. This is your true north, your highest intrinsic value, and your resolve to be unstoppable.

A definite purpose clarifies your direction and your deepest, most objective reason why you want to achieve your desires. Second, you experience knowledge of a definite purpose, which is a primary and essential function for your fulfillment.

Our best life requires rational control over passionate appetites. Passions can be the source of human suffering, because they’re nothing more than impulses toward pleasure and instincts to avoid pain.

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